Case study

Building a product from 0 to 1

Every factory runs on standards, the checks, inspections and audits that say how work should be done. The product turns them into routines that detect when the shop floor drifts, and get the right person to act.

What I've done

  • Rebuilt the company's most-used product from scratch: customers build their own forms, a daily check, an inspection sheet, a 5S audit, then schedule them and run them on a tablet on the shop floor
  • Owned it end to end: program management, discovery, delivery and migration
  • Ran the new product alongside the legacy one, so no customer lost a day of production
  • Validated it with the largest customers before committing the build capacity

Phase 1

Build

Old serves every customer

New in development

Phase 2

Run both

Old still serves everyone

New live with paying customers

Phase 3

Migrate

Old switched off

New serves everyone

Rough size

  • Engineers across two product teams, a third of engineering12
  • Features shipped to date180
  • Checks completed a day6,000
  • Factory workers using it every day80,000
  • Recurring revenue added through new features€1.5M ARR

Impact metrics

1 in 10
euros of company recurring revenue comes from features I shipped
3,500 → 6,000
checks completed a day, in two years

The first customers were paying for the new product before its official launch.

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